Put the moment on the calendar
Plan events for a specific app or game, with a start date, end date, and event type. Use the product calendar for focused planning and the portfolio view to keep multiple products in view.
PROMOTIONAL CONTENT & EVENTS
Give every product moment a plan.
A new season, feature launch, or in-game event deserves more than a last-minute document. Put the dates, message, and creative work in the same product workspace.
Daylight Sample product · Interactive preview Product workspace
YOUR NEXT MOVE
Make room for the next moment.
A week with a plan.
Daylight · Sample weekMON12
TUE13
WED14
THU15
FRI16
PRODUCT MOMENTBuild a morning routineMonday–Thursday · In-app event
STORE UPDATENew screenshot storyWednesday · Creative review
LOCALIZATIONSpanish listing reviewThursday–Friday · Review
Sample planning calendar. Promotional events are submitted in Play Console.
Explore the preview tabsIllustrative workspace · No account needed
HOW IT WORKS
Prepare the package
Draft an event message and creative brief using your product context. Review the offer, destination, eligibility, artwork, and timing together before marking work ready.
Hand off and learn
Submit promotional content through Play Console. Where report access is configured, review available promotional observations in Sorted. Observed changes alone do not prove that an event caused a lift.
A calendar that connects the date to the work behind it.
PUT IT INTO PRACTICE
Plan a Google Play promotional content event
Can Sorted publish promotional events directly to Google Play?
Not currently. Sorted helps plan and prepare promotional content; event submission and approval take place in Play Console. Direct listing-text publishing is a separate supported workflow.
Can every developer use Google Play promotional content?
Access and event eligibility depend on Google Play's current requirements and the app's account. Check availability and content requirements in Play Console before planning a submission.
Does each product have its own calendar?
Yes. Calendar planning is tied to an individual product, with a portfolio view for coordinating work across products.
LESS SCATTERED. MORE SORTED.
Your next growth move starts here.
Bring one app, a real question, and the work you want to move forward.
Create your workspace Or try the free listing checker